
Imagine a world where you can do business across borders and ease reconciliation pains by holding, receiving, and sending money in multiple currencies with unlimited access to virtual accounts. Furthermore, converting funds through multiple currencies in real-time and a developer-first approach to standardize the experience across borders with Third Party Providers (TPPs) is the key to bridging this market gap.
Let’s look at one of the biggest e-commerce platforms, Shopify, that offers tons of features and tools to their customers to build online businesses. At the front-end, by building passive data models upon transactions to analyze financial health and credit, they currently offer their merchants and shopkeepers financing as well as lending through their Shopify Capital entity in the USA. As a non-bank, they have embedded Finance into their service by leveraging TPPs and banking license holders to construct the value chain.
There will be complex variations from region to region that will perhaps speed up or hinder the pace of adoption. The regulatory landscape in MENA, and readiness of customers play a critical role in the appetite of Third Party financial service providers to create new and innovative tech solutions. A further consideration for the Arab region is the passporting of open-banking licenses across countries, which will bring us closer to a unified zone of embedded finance (MENA Fintech Association).
There is a $7.2 trillion dollar (Business Insider) Embedded Finance market in the making globally. API services built leveraging third-party services with hyper-parameterized product ranges will give birth to the best of breed solutions and in turn high-growth market verticals in MENA.
Sources:
https://mena-fintech.org/open-banking-a-vision-from-the-arab-world/
https://www.businessinsider.com/embedded-finance-explainer